Compelling and convincing…

Why care about this? When one seeks to influence anyone, both conditions must be present. You can capture someone’s imagination until they have stars in their eyes, but if you can’t convince them that what you are saying has veracity, your attempt to influence them might be in vain. Similarly, you can lay out every fact and make every cogent argument until someone is certain that your words are true, but if you can’t make them care about what you are saying, you’ve lost the opportunity to make an ally. This aphorism is for salespeople, project managers, and politicians, to name a few.